Five ways to spend a day.

A daily ritual a person comes to on their own.

Coffee is one of the few physical-world categories where a person comes on their own, willingly, every day and in a good mood. The asset here is not the drink but the regular voluntary touch itself. So growth from here means widening, not pouring more coffee: covering the neighbouring needs of the same visit.

What is inside

• ComponentOutward — to a personInward — to the system
• ROBOOST · coffee shopsOutward — to a personA daily ritual and live contactInward — to the systemThe touch itself as a channel, locations, feedback from the shiftWORKING
• Water, breakfast and snacks at the counterOutward — to a personA neighbouring need covered within the same visitInward — to the systemTesting the channel without a new site and new rentROADMAP

Links to other directions

• Roasting, which sits under Leisure, supplies the coffee shops with beans and holds quality from bean to cup.
• Coffee and food enter sport and wellness sites as a ready format once those exist.

Lunch and ready food near the places a person already visits.

Food is the second daily need and the first case where the system reuses what already exists: the team, purchasing, standards and live contact. Own production makes quality something we manage rather than something we buy.

What is inside

• ComponentOutward — to a personInward — to the system
• LABOOST · ready foodOutward — to a personLunch and grab-and-goInward — to the systemOwn production, recipes, logisticsWORKING
• Local single-product formatsOutward — to a personA clear reason to come for one dishInward — to the systemTesting a format on a small floor plate, loading productionROADMAP
• Own growingOutward — to a personA product with a clear originInward — to the systemRaw material for food and formats, quality control from the fieldVISION

Links to other directions

• Food production is loaded by gastronomy formats, not only by retail.
• Own raw material, once it exists, covers the purchasing entry for both working directions.

Movement as part of a weekday, not a separate project.

Sport is the first direction where the system arrives inside someone else’s location rather than with a site of its own. The club already has traffic and a schedule; we have coffee, food and operating standards. It is the cheapest way to test whether the format travels.

What is inside

• ComponentOutward — to a personInward — to the system
• Gyms and sports centresOutward — to a personMovement and the rhythm of a dayInward — to the systemLocations with predictable traffic where coffee and food enter as a ready formatVISION

Links to other directions

• Coffee and food enter as a ready format — no new team and no new purchasing.

Putting yourself back together: care, beauty, recovery.

Wellness covers the need to take care of yourself. A visit here is booked in advance — which makes it the most predictable contact in the system, unlike coffee and food, which depend on how the day runs.

What is inside

• ComponentOutward — to a personInward — to the system
• Beauty salonsOutward — to a personCare and recoveryInward — to the systemA booked visit — a predictable contact and a channel for our own productsVISION

Links to other directions

• A booking gives the system what coffee cannot: a contact known in advance.

Time without tasks — at home and away from work.

Leisure is the only direction that reaches a person at home rather than on site. So it holds everything a person takes with them: the objects around them and their ritual at home.

What is inside

• ComponentOutward — to a personInward — to the system
• Yougin Space · design studioOutward — to a personInterior objects in a person’s homeInward — to the systemInteriors of our own sites and one visual language across the groupROADMAP
• Roasting brandOutward — to a personBeans, drips and a subscription for homeInward — to the systemSupplying the coffee shops, quality control from bean to cupROADMAP

Links to other directions

• Roasting supplies the Coffee direction — its inward role works there, its product for home lives here.
• The studio fits out sites across every direction, and those sites act as a showroom for the objects.